Innovation

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Definitions of Innovation:

• Innovation - Wikipedia

Examples of innovation in businesses and organizations:

Related or relevant ideas:

• Creativity - Wikipedia (distinct from innovation)
• Ingenuity - Wikipedia
• Invention - Wikipedia
• Lateral Thinking - Wikipedia

Useful books on innovation topics:

• Cashflow Quadrant: Rich Dad's Guide to Financial Freedom, by Robert T. Kiyosaki and Sharon L. Lechter (second in Rich Dad, Poor Dad series)
• How to Write a Good Advertisement, by Victor O. Schwab

• My Life in Advertising and Scientific Advertising, by Claude Hopkins

• Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki and Sharon L. Lechter
• Secrets of Successful Direct Mail, Richard V. Benson (web advertising is like direct mail without the postage)

• The 22 Immutable Laws of Branding, by Al Ries and Laura Ries

• The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk!, by Al Ries and Jack Trout

• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, by Timothy Ferriss

• The Mind of the OutCompete Strategist: Dozens of Business Strategies to Win Against All Odds, by Len Kaplan
• The Robert Collier Letter Book, by Robert Collier (most referenced among marketing and sales books)

• The Silicon Valley Way, Second Edition: Discover 45 Secrets for Successful Start-Ups, by Elton Sherwin, Jr.
• Think Better: An Innovator's Guide to Productive Thinking, by Tim Hurson
• Strategic Innovation: How to Address Unsolvable Challenges, by Len Kaplan
• What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, by Anthony Ulwick

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